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Readers Choose Big Freight Systems For Shipper’s Choice Award for Second Consecutive Year

For the second year in a row, Big Freight Systems has received the Shipper’s Choice Award in the less-than-truckload (LTL) division from Canadian Shipper magazine. The win marks the seventh time overall that Big Freight has taken home this prestigious award in the LTL and truckload categories.

Each year, Canadian Shipper conducts a survey asking respondents — shippers, third-party logistics providers and freight forwarders in six divisions or modes, including LTL trucking — to set benchmarks on a scale of one to five. This scale measures carrier performance according to a field of key performance indicators (KPIs). Those KPIs are on-time performance, quality of equipment and operations, information technology, competitive pricing, customer service, leadership in problem-solving, ability to provide value-added services and sustainable transportation practices.

Just to qualify for the award, carriers must receive a minimum number of evaluations — no mean feat. Further, carriers receive the magazine’s Shipper’s Choice Award only when their total benchmark of excellence score meets or surpasses the benchmark score for their respective carrier division.


As Big Freight Systems’ president and chief executive Gary Coleman explains, the competition can be fierce.

“The Shipper’s Choice Award survey first asks participants to rate the importance of each KPI, then uses that rating as a weight when scoring evaluations. According to this rubric, our company’s performance exceeded what shippers consider to be their ideal in the LTL division,” he says. “We’re extremely proud to know that, for the second year in a row, among the hundreds of LTL carriers Canadian Shipper’s readers evaluated, Big Freight Systems is one of only a select few they believe provides a service so superior it warrants this recognition.”

“To be one of only a few dozen carriers in Canada to be chosen by their shippers for this honor is a remarkable accomplishment,” notes Don Daseke, CEO of Daseke Inc. “And then to earn that honor for the second year in a row, and seven times overall… well, that speaks volumes to the dedication of the people at Big Freight Systems and the consistency of the service they provide.”

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