The Employee Stock Program is an exciting opportunity for truck drivers, and it is the first of its kind in the trucking industry. PBS covered the story with statements from Don Daseke about the program and what the goals for the program will be. The Employee Stock Program aligns with Don Daseke’s dedication to ‘investing in people.’ The drivers interviewed are impressed by the program and believe it is a great idea.
CNBC covered the story as well, interviewing Don Daseke about the program and analyzing how it aligns with industry trends. The goal is for the Employee Stock Program to reduce driver turnover and encourage new drivers to join the company.