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Dallas Innovates: Daseke Betting on Technology Ready for the Long Haul

The Daseke family of companies is going above and beyond by implementing the latest technology in its trucks. By upgrading the 5,000 vehicles in its network, the company is proving its commitment to staying up-to-date with the latest trends in the transportation industry. Just as importantly, this technology will be crucial to creating the safest and most efficient trucking experience for Daseke’s professional drivers.

While the addition of automatic transmissions, adaptive cruise control, collision avoidance systems, GPS tracking and built-in cameras may require a significant upfront investment, Scott Wheeler, President of Daseke, says it’s worth every penny. 

“We love technology. We like to consume all the proven technology we can get our hands on,” he explains.

Despite some initial pushback, Daseke’s drivers have begun embracing the future. In fact, as they’ve grown more familiar with what this technology can do, they’ve realized how beneficial it can be.

Read the full article about how Daseke is staying on the cutting edge of the trucking industry at DallasInnovates.com.

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